Tapjoy has become the first US-based ad platform to partner with hugely successful Korean messaging service Kakao.
The deal will permit developers on the Kakao Games platform to monetise their apps through Tapjoy’s advertising and monetisation tools. Kakao Games, which allows users to play games with their KakaoTalk contacts, launched in July 2012, with games on the platform apparently grossing more than $40m per month.
Naturally, Tapjoy thinks it can help to better this. “Kakao has enjoyed tremendous and rapid growth over the last year,” said Tapjoy CEO Steve Wadsworth. “With its KakaoTalk and Kakao Games platform, Kakao is at the forefront of emerging trends in the industry, and we cannot wait to help them and their partner developers grow even further.”
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