Magazine-app publishing platform Mag+ claims there is still money to be made in “issue based publishing” and it has the stats to prove it.
The company, which is celebrating passing the milestone of 1,000 apps produced on its platform, said that its client Popsci+ has made $1.56m in net revenue from iTunes since its launch, thanks to 1.6m unique downloads; while Men’s Fitness had seen its revenues climb 193% since it moved from a PDF-replica to a Mag+ digital edition.
Mag+ also claims that the average time spent in a session on a Mag+ client app has increased 53% year over year.
“There is remarkable opportunity for smart publishers and other brands to make money by rethinking what, when and how they serve their audiences,” says Mag+ chief creative officer and co-founder Mike Haney.
“Paper publishing is not only an increasingly difficult way to make money, it’s too limiting creatively. Magazines don’t have to be paper dinosaurs—they can be the drivers, the innovators of the next boom in content.”
Mag+ passed 600 apps produced on its platform in September 2012.
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